Nonprofit Sip and Chat

Website Messaging

  • Identify the target audience and understanding their needs and interests
  • Use headlines and subheadings to guide visitors through the website and highlight important information
  • Use images, videos, and infographics to help visitors understand complex concepts or statistics
  • Highlight the organization’s impact and achievements to build trust and credibility with visitors
  • Incorporate storytelling into the messaging to engage visitors on an emotional level
  • Use social proof, such as testimonials or success stories, to further demonstrate the organization’s impact
  • Remember to include a clear and visible call-to-action on every page to encourage visitors to take the desired action, such as donating or volunteering


  • Website accessibility ensures that your website can be used by more people
  • Accessibility benefits all users, not just those with disabilities. For example, captions or transcripts for videos can be helpful for users who are in a noisy environment
  • Accessibility also helps to improve the search engine optimization (SEO) of your website. An accessible page helps computers understand the content on your page.

  • Image alt tags
  • Captions and transcripts
  • Clear layout and formatting (headings, hierarchy, sections)
  • Words as text, not images
  • High colors contrast, large fonts

Monitoring User Activity

  • Understanding how your audience interacts with your content and if your website is meeting your goals
  • Google Analytics is a free tool that allows you to track and analyze various user behavior, such as pageviews, bounce rate, time on page, demographics, and much more
  • Make informed decisions to improve user experience, such as making changes to your website’s layout, design, or content
  • Google Search Console measures your website’s performance on Google’s search engine. It provides information on search queries, keywords, click-through rate, and more

Free & Low-cost Tools